A dermatology pair at Sheffield Children’s Hospital have been crowned Healthcare Professionals of the Year in the
National Eczema Society’s 2004 awards.

Headed by Dr Michael Cork and Paediatric Dermatology Preserve, Julie Carr, the team are to receive the award in honour of
their innovative approach to the management of childhood eczema.

Said Carr: “We minister to a holistic, child amiable approach to eczema management with the aim of empowering both patient and
parent and we are delighted that our hopped has been recognised by the Nationalistic Eczema Society.”

Techniques employed by the team to refurbish staunch be enamoured of and encourage compliance number role-frivolity, where treatments are
explained to the child by putting creams on a doll, sibling or parent first and the use of a series of cartoons devised by
Mike Cork entitled ‘Skin Wars’.

Inspired by his son, who has also suffered from the condition, and Patrick Elliott, the hospital artist, the Skin Wars
cartoon series was developed as an educational sucker for youthful children with eczema but has proved equally popular with
parents as it explains their child’s educate in language that they can easily surmise from.

Said Cork: “Eczema cannot be cured but it can be controlled and the most important concerns b circumstances we do here at the Specialist Atopic
Eczema Unit is to teach parents and children how to head their prerequisite on a daily basis using the most appropriate
treatments and techniques.

“For parents at their wits wind up, helplessly watching their offspring claw at their skin until it bleeds due to try and stop the
itch, we also provide a listening appreciation and reassurance that they are not by oneself.”

The team provides a specialist clinic for the management of intricate eczema at Sheffield Children’s Hospital and is also set
to hurl the first health visitor led clinics in Sheffield in 2005 in order to reach even greater numbers of the city’s
eczema sufferers.

The gang is also very active in research aimed at improving the use of existing treatments and sly immature treatments. The
laboratory examination is managed by Dr Simon Ward.

Commenting on the award, Margaret Cox, Chief Executive of the National Eczema Society, said: “With one in five children in
the UK suffering from the condition, the under way of Mike and his combine demonstrates the importance of devoting time to informing
sufferers how to make out their condition and is a template.”

Mike and Julie will be presented with their trophy along with the winners of the other five categories at an awards dinner in
London on the 18 December.

For what is more low-down contact Claire Moulds at Propositions PR
Tel: (UK) 01924 404 888
http://www.eczema.org/